THE ART DIRECTION
DNTE6657.jpg

2018 Acura TLX campaign

2018 acura TLX campaign

The Art Direction was commissioned to produce a series of cinemagraphs + photographs for the 2018 Acura TLX digital campaign targeting the multicultural market.

AFS1

 

We were responsible for producing an elevated visual experience that would appeal to the African American demographic. Keeping top notch style and high end performance in mind, we sought to cast men and women in their late 20s - mid 30s that exude confidence and sophistication, appealing to the well established young professional considering their next luxury buying decision.

 

DNTE6559.jpg
DNTE7346.jpg